Tuesday, October 23, 2007

AOL - Time Warner merge

is this merge doom to be tragedy?
who got the benefit in the first beginning?

mindset before merger:pay for the service instead of paying for premium

is it wrong?

AOL raise the subscription fee? what's it's logic?

updated:
no investment on technology driven for customer convince.


quoted:
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CASE QUESTIONS FOR AOL/TIME-WARNER:
For the write-up of this case, you can use any information sources you would like but
remember this is a project about evaluating strategy not about what articles you can find
and summarize.

1. What do you think is the best “match” arising from the merger and can they use it to
make more profit?

2. Did AOL need to acquire Time-Warner to benefit from it (i.e., would they have been
better served to form an alliance)? Why or why not?

3. What is the biggest strategic obstacle arising from the merger? Explain.

TWX: 18.10 +0.05 (0.28%) - Time Warner Inc.

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