E-Commerce News: Business: Virtual Product Placement Infiltrates TV, Film, Games

E-Commerce News: Business: Virtual Product Placement Infiltrates TV, Film, Games: "Pro"

TiVO出現以後,人們可以選擇跳過不感興趣的30秒廣告
廠商考慮用更多的product placement reach and influence target audience
除了電視與電影
要接觸18~34 歲客群 ,不得不考慮 video game and mobile video...


The estimated value of the total product-placement industry in 2005 -- when you include other creative arrangements such as barter (where the use of the product becomes the actual payment) or gratis (where the placement happens to enrich the plot or boost the character's profile) -- was US$4.24 billion, according to Stamford, Conn., media and entertainment research and consulting firm PQ Media.